All three are fee-only. None of them pay me a commission, a referral fee, or anything else from a product company. The fee structure is one page. It gets disclosed before you sign anything. Pick the scope that fits where you are.
One fee structure. One page. Disclosed before you sign anything. No commissions. No product sales. No revenue-sharing arrangements. No referral kickbacks. A fee-only fiduciary advisor is paid by you, and only by you: the structural integrity that NAPFA (the national association of fee-only advisors) was founded to enforce. Integrity doesn’t need a cop, the fee model is built so I never have a structural reason to give you advice that isn’t in your interest.
There is also a fourth, separate offering, a proprietary options strategy designed as a standalone HNW solution. Qualified clients only (the SEC standard for performance-fee arrangements). Full methodology, historical performance, and risk framework shared under NDA. More in the FAQ, or reach out directly if it’s relevant to your situation.
Most “financial advisors” in the United States are dual-registered, meaning they can sell commission-based products alongside giving advice. That’s the dominant industry model, and it’s why “fee-only fiduciary” still has to be specified, decades after the term was coined. The fee-only fiduciary structure is the floor StandUP was built on, not a differentiator added later for marketing.
The cheapest version of “advice” in this industry is product sales with a polite label. The most expensive version is what doing nothing quietly costs you. There is a middle, and that’s where every StandUP engagement lives.
You’ve built a real business, your tax/estate/equity picture is complicated, and you don’t have a financial plan that ties it all together. → Start with Comprehensive Financial Planning. The full-scope engagement, reviewed as your company and life change.
Your plan is roughly in place but the portfolio is a mess: too many accounts, no coherent strategy, fees you can’t actually explain. → Start with Investment Management. Evidence-based portfolios, behavioral coaching, and a fee structure that doesn’t quietly compound against you.
You’re financially fine but not sure your money is pointed at the right life, or you’re facing a transition (exit, retirement, geographic move, career pivot) and want a thinking partner before you commit. → Start with the Purpose Pit Stop. Half a day or a full day. Fee credits toward any subsequent engagement.
You’re a qualified-client investor looking for a standalone HNW options strategy: that’s the fourth offering above. Reach out under NDA.
Most financial planning skips this and goes straight to spreadsheets. We don’t. First conversation is just about your life, what matters, what doesn’t, and where you want to end up.
We map your full picture, taxes, investments, estate, risk, and find the gaps. Then the Da Vinci Index maps how you think and handle pressure. The financial gaps are only half the picture. The behavioral ones are where most plans actually break.
We put a system in place that runs without you having to think about it (this is what the 21 systems in the book do), but we don’t disappear. We stay engaged, helping you navigate decisions, adjust as life changes, and make sure the plan keeps earning its place in your life.
Question two of the Besa Standard asks: every rule and every fee on one page? This is ours, passing its own test. No commissions, no product kickbacks, no revenue sharing. You pay us directly, and nobody else pays us at all.
A yearly engagement, billed monthly: $150 to $500 a month depending on complexity, and most households land around $300.
The one-time setup of $1,000 to $3,000 is waived when you commit to the year.
About 1% a year of what I manage, lower as your assets grow.
No account minimum.
One question, not a relationship: from $300 per session.
Half-day $750 · Full-day $1,500.
Credited toward a future engagement.
Fees exclude custodian and fund expenses; we receive no part of those, ever. Exact terms live in your agreement. The full schedule is in our Form ADV Part 2A, public on the SEC’s adviser site.
Take the Da Vinci Index™: a 20-question behavioral assessment that maps how you think, how you handle pressure, and how clear your purpose is. Score on screen; it asks for your email first. We use the result to figure out which engagement actually fits.
One essay a month on money and the decisions behind it. No fluff, no upsells.
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