Money should fund your life. Not replace it.
For the unconventional few who built something real — and refuse to let it own them. Independent fiduciary advice, done differently.
Why We Exist
I spent years inside the financial industry watching smart, driven people get sold products designed to make advisors rich — not clients free. That bothered me enough to leave.
StandUP Advisors exists for people who’ve already figured out that money isn’t the point. You built something. You took risks others wouldn’t. You measure your life in experiences, not account balances.
You just need someone to make sure the financial side of your life is working as hard as you are — so you can stop thinking about it. That’s what we do. Nothing else.
You Might Be Our Kind of Person
How This Started
In 2017 I sold most of what I owned, bought an RV, and spent two years driving across 48 states meeting entrepreneurs, retirees, artists, and ranchers. The same question kept coming up in every state: I have the money. Now what?
That trip became this firm. Nobody else is doing financial planning this way. That’s intentional.
The Purpose Pit Stop
Once or twice a year, I take the RV back on the road and hold in-person financial strategy sessions — a few hours, face to face, no agenda except figuring out what you actually want and whether your money is helping you get there. No office. No conference room. No PowerPoint. Spots are limited.
About Genti
I’m Genti Cici — CFP®, CAIA charterholder, and founder of StandUP Advisors. 20+ years managing money for people who had better things to do than think about money. I’m based between Maryland and Playa del Carmen, Mexico. I work with clients across the U.S.
How We Work
What do you actually want? Most financial planning skips this and goes straight to spreadsheets. We don’t. First conversation is just about your life.
What’s in the way? We map your full picture — taxes, investments, estate, risk — and find the gaps.
Build the engine, then step back. We put a system in place that runs without you having to think about it. Then we get out of your way.
72% Feel Financially Stressed
Money chaos kills purpose. We build clarity instead.
48% Feel Wealthy Already
Not just in dollars. Mindset unlocks freedom.
35% Choose Time Over Money
Where missions outlast millions.
The Book
STANDUP is the book that came out of the RV trip — two years, 48 states, thousands of miles, and one recurring question from every person I met: I have the money. Now what?
It’s not a personal finance book. It’s a book about what money is actually for — and why getting that answer right changes everything else.
Part road trip, part financial philosophy, part honest account of what it looks like to walk away from a career, a lifestyle, and a set of assumptions about what success means.
Field Notes
I lost $1M chasing shadows. Now I help rebels like you turn profits into passports for purpose. – Genti, the boss.
I graduated college at 22, and just like many others, I got my first gig at a nice corporate job. I interviewed well they told me and they offered $50,000/year plus benefits. Wow – I said – that is pretty good. I can now move out of my parents’ basement and get my own apartment where my girlfriend can visit and even stay over if she can.
Disclosures
StandUP Advisors, LLC (StandUP Advisors) is a registered investment adviser offering advisory services in the State of Maryland and in other jurisdictions where exempted. Registration does not imply a certain level of skill or training. The presence of this website on the Internet shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute. Follow-up or individualized responses to consumers in a particular state by StandUP Advisors in the rendering of personalized investment advice for compensation shall not be made without our first complying with jurisdiction requirements or pursuant an applicable state exemption.
Investment Returns
Any performance figures, projections, or calculations on this site are for illustration purposes only. Returns cannot be guaranteed, and all investing involves risk, including the potential loss of principal. Indices are not available for direct investment. Past performance is not indicative of future results.
Contact Info
Genti Cici, CFP®, CAIA, MBA
StandUP Advisors, LLC
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