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Fee-Only Investment Management | Evidence-Based | StandUP Advisors
Investment Management

Built for your life. Engineered to be held.

The best portfolio is the one built around your life — your goals, your horizon, your tax position, your existing concentrations — and engineered to be held through whatever the headlines throw at it. Diversified, transparent, low-cost, and structurally simple enough that you understand what you own and why.

The philosophy

Markets reward discipline. Most advisors get paid for the opposite.

Decades of evidence say the same thing: low-cost, broadly diversified portfolios held through full market cycles outperform almost everything else, including most actively managed funds and most discretionary advisors. The hard part isn't picking the strategy. The hard part is staying in it through the year your neighbor's crypto fund triples and through the year the index drops 30%.

Two halves of the same job. Building a portfolio that fits your life — and helping you hold it through the years that test it.

Custom construction

Built around your life. Not a model portfolio.

Most advisors run two or three model portfolios and slot clients into the closest fit. That's why a 38-year-old founder holding concentrated company stock with an exit on the horizon, and a 62-year-old retiree drawing down a fixed account, often end up owning nearly identical funds. That's not how this works.

Every portfolio starts with the person, not the product. Your time horizon, your goals, your tax bracket, your existing concentrations — RSUs, business equity, real estate, deferred comp — your liquidity needs over the next three to five years, your behavioral tolerance for drawdowns. All of it feeds into a portfolio designed for your life, not a representative one.

Construction is the work. Discipline is what keeps the work working.

How portfolios get built

Three principles. No exceptions.

01
Low cost, structurally
Mostly index and factor-tilted ETFs. Total expense ratio for most clients lands under 0.15%. Every basis point you don't pay in fees compounds into your retirement, not someone else's.
02
Diversified, globally
US, international developed, emerging markets, bonds, real assets where appropriate. No concentrated bets on the home team. No story stocks. Diversification is free risk reduction.
03
Tax-aware at every step
Asset location (right asset in the right account). Tax-loss harvesting. Coordinated with your planning. A 1% tax drag is just as expensive as a 1% advisory fee — both compound the same way.
The behavioral side

The plan only works if you stay in it.

The Vanguard research is consistent across two decades: behavioral coaching by an advisor adds roughly 1.5% per year in net returns — not by picking better investments, but by stopping clients from doing the worst thing at the worst time. That coaching is the part of the service that justifies the fee.

When markets fall, I'm not the advisor who disappears into the bunker. You'll hear from me. We'll talk about what changed (usually nothing about your plan), what didn't (usually everything about your plan), and what to do (usually less than your gut wants). That's the work.

For qualified investors

A proprietary options overlay — engineered for capital efficiency and uncorrelated alpha.

For HNW individuals, family offices, and institutions: a rules-based options strategy I built from scratch over 18 months of research. Standalone vehicle with a strong risk-adjusted return profile and low correlation to broad equity markets. Designed for the portion of a portfolio that needs to do something different from the rest.

Minimum account size and qualifying-investor requirements apply. Full strategy details, methodology, and historical performance are shared under NDA. Book a call to inquire →

Stop thinking about your portfolio. Start thinking about your life.

That's what investment management is supposed to do. Take the Da Vinci Index first to see how you're wired, or book a call.