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    Keep Fear in the Corner | StandUP Advisors
    Life

    Keep Fear
    in the Corner

    Genti Cici, CFP® · 6 min read

    Fear is a woman who lives in your chest. She's always there. She's patient. She doesn't need to be loud — she just needs one weak moment.

    I know this because my wife and I sold most of what we owned, moved into a 32-foot RV, and drove it into a snowstorm during our first week. And Fear had a front-row seat to all of it.

    The plan was simple: leave the conventional life, travel the country, meet clients where they are, live with less, live with purpose. We'd been talking about it for months. We were sure. We were ready.

    Then I got the flu. Bad — fever, body aches, a full week down. Three days after recovering, a stomach virus hit both of us. Back to back illness, right before the biggest change of our lives. And that was all Fear needed.

    She didn't come in screaming. She doesn't do that. She came in quietly, while my body was too tired to push back. "What if this is a sign? Are you sure about this? What about stability? What about income? What if..."

    I recognized her. I'd felt her before — before every big decision, every worthwhile risk, every move that mattered. She shows up every time, right on schedule, wearing the same disguise: reasonable concern. And if you don't name her, she wins.

    Fear doesn't need to be loud. She just needs you tired, sick, or uncertain — and she'll do the rest.

    The body healed. The mind cleared. We picked up the RV in Harrisburg. I drove it back. 32 feet of vehicle I'd never driven before, and I was fine. Then we learned we needed to tow a Fiat 500 behind it. Now we were 50 feet long. And a snowstorm — the biggest of the season — was headed straight for us.

    Fear jumped out of her corner. She was grinning.

    First week in an RV we barely understood. A vehicle combination I'd never operated. A major storm. No safety net, no home to retreat to. Every checkbox on Fear's wish list.

    So I drove. Slowly, carefully, but I drove. And the more miles I put behind me, the smaller she got. The snow came and went. The RV held. The Fiat tracked straight. And by the time we parked that night, Fear was back in her corner, quiet, curled up, minding her business.

    Here's the thing about Fear that applies to everything I do — and everything my clients face.

    Fear doesn't go away. Not when you sell your house and move into an RV. Not when you retire. Not when the market drops 20%. Not when your portfolio is up 40% and you're afraid of losing it. Fear is permanent furniture. She lives in the corner of every financial decision you'll ever make.

    The question isn't how to eliminate her. It's how to keep her in the corner.

    Most people I work with aren't afraid of being poor. They're afraid of making a wrong move — the wrong investment, the wrong timing, the wrong advisor. Fear keeps them in cash when they should be invested. Fear keeps them chasing whatever's hot because at least they're "doing something." Fear makes them sell at the bottom and buy at the top, every single cycle, because in the moment, Fear's voice is the loudest one in the room.

    The data confirms it. The average investor underperforms the very funds they own by 2%+ per year — not because the funds are bad, but because the investors panic, chase, and react. That's Fear running the portfolio. And over 30 years, Fear's management fee is a lot more expensive than mine.

    I keep Fear in the corner the same way in my clients' portfolios as I do in a 50-foot RV in a snowstorm. You move. You follow the plan. You don't let the weather make your decisions. And you accept that Fear will always be there — but she doesn't get the steering wheel.

    "Fear is a fighter's best friend. It ain't nothing to be ashamed of. Fear keeps you sharp, it keeps you awake, it makes you want to survive. But the thing is, you gotta learn how to control it. Because fear is like a fire. If you control it, it's gonna make you hot. But if it controls you — it's going to burn you and everything else around you up." — Rocky Balboa

    Rocky said it better than any financial textbook ever could.

    Keep Fear in the corner. She belongs there.

    Tired of letting fear run your financial decisions?

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